Griffin Holcomb

Griffin is the Director of Marketing at Waveform, where he leads customer acquisition, marketing analytics, and enterprise lead generation. His role sits at the intersection of technology, data, and growth. He spends his time helping property owners, IT teams, and enterprise operators understand complex connectivity challenges, whether that's improving in-building cellular coverage, deploying a private LTE or 5G network, or evaluating wireless infrastructure investments. With a background in computer information systems and finance, Griffin approaches marketing more like an engineering problem than a creative exercise.